Peeps Everywhere! The Best (and Weirdest) Peeps Products of 2025

It’s hard to remember, but for decades, Peeps were just marshmallow-shaped Chicks dipped in bright-yellow sanding sugar we bought for Easter. Then, in 2021, Peeps Pepsi and its infusion of marshmallow into the soda’s trademark flavor, hit grocery store shelves. Peeps were cool, and Peeps collaborations were even cooler. 

Now, just four short years later, Peeps are everywhere, from cake mix to milk to dog treats and even licorice. Peeps are having more than a moment—they’re part of pop culture.

We’ve been in the grocery stores, and we’ve tried our fair share of Peeps products—some were good, and some we’d rather not talk about (Peeps gummies). Here are some of our top picks from the sea of this year’s Peeps collaborations.

Our Peeps’ Picks

Most Unexpected Peeps Collaboration: Milk-Bone Peeps Easter Pail

This may be the one collaboration no one saw coming this year—at least, we didn’t. For a limited time, your favorite pup can snack on their own Peeps marshmallow-flavored Chicks and Bunnies dog treats. Overall, reviews are very positive, with dog owners saying their pups are enjoying the bite-sized treats, and one commenting they smell just like marshmallows.

Treat your pup to a Milk-Bone Peep.

Product We’d Like to See Year-Round: Peeps Sprinkles

Peeps sprinkles are cute, and the jars they come in are even cuter. (The jar lid toppers alone make us want to buy all the sprinkles!) The colors are cheerful, they add just a touch of sweetness, and they aren’t overly Easter, so they can be used for a variety of celebrations. You could even use them as ice cream toppers and for decorating cookies in summer, when bright colors take over.

Most Creative Collaboration: Peeps x Polly Pocket

Maybe it’s our inner '90s kid talking, but the Peeps x Polly Pocket playsets available at Target and Walmart are the most creative collaboration we’ve seen this year. Each package comes with two playsets and six accessories, including one Polly Pocket, one Chick and one Bunny, as well as a Chick-shaped clip for easy transport. The playsets come in at almost 4” tall, making them the perfect size for Easter baskets.

Peeps and Polly Pocket: the most creative collaboration we've seen this season.

Happiest Peeps Collaboration: Peeps x Dash Mini Waffle Maker

When you’re a kid, the smallest things bring the biggest joy. That’s why the Peeps x Dash Mini Waffle Maker is our “happiest” Peeps collaboration this year. Choose between Chick or Bunny, yellow or pink, and pour your favorite batter into the mini waffle maker to create 4” waffles. Add a Peeps tablecloth from Dollar Tree and Peeps plates from HEB to create a memorable breakfast on Easter morning or even just before school. 

Favorite Peep We Can’t Eat: Longhorn Peeps Plush

It could be a longhorn, or it could be a buffalo—we aren’t really sure. We’re in Texas, though, so let’s go with this adorable Peeps plush being a longhorn. With a patch of fuzz on top of his head, chocolate-colored fur and long horns, this 12” plushie is the perfect Easter basket gift for University of Texas fans, past, present and future.  

Is it a longhorn, a cow or a buffalo?

The Collaboration We Didn’t Know We Needed: Peeps x Hello Kitty

Texas Grocery Finds Owner Emily Hill calls this collaboration “epic,” and she isn’t wrong. You’ll find Peeps x Hello Kitty bath sponges, cups, plushies in two sizes, bubble machines, Easter baskets, press-on nails, lip balm—the list goes on—exclusively at Walmart. This is the one collaboration that could have possibly made Peeps sweeter, and we’re here for it.

The Peeps for People Who Don’t Like Peeps: Chocolate-Covered Peep

Maybe it’s because the chocolate overwhelms the marshmallow Peep, or maybe it’s because the Peep itself isn’t coated in overly sweet sugar. Whatever the case, if you don’t like Peeps, this may be the compromise you suggest when your peeps want the classic Chicks and Bunnies.

This is the Peeps to try if you aren't a Peeps fan.

The Peeps Products We’re Putting in Our Kids’ Easter Baskets: (Tie) 

YummiLand Peeps Lipgloss Doll and Brickcraft Peeps Bunnies

Yummiland Lipgloss and Doll: Mini Brands and LOL Dolls are hot right now, and this set combines the best of both toys. Add the scent and color to the bottle of pre-made lipgloss, and you get a marshmallow-flavored treat for her lips that she can wear while playing with her doll Peeps-scented doll with bright-yellow and -blue hair. Add the included keychain to your doll so you can add her to backpacks (or car keys).

Brickcraft Bunnies: AFOLs (Adult Fans of Legos), you may not approve of Brickcraft’s Peeps Bunny building blocks, but your Peeps-loving kids surely will. Choose between sets of purple, pink and yellow Bunnies and green, blue and yellow, each with 63 pieces and two sheets of stickers so you can accessorize your three Peeps Bunnies. The figures are compatible with Lego houses, cruise ships, cities and other Lego creations, and at 2” they’re only slightly taller than Lego Mini Figs (1.5”).

Best Peeps for Basket Filling: Peeps Easter Party Pack

True to form, Sam’s is offering a super-sized pack of Peeps treats this year, making it easy for parents to fill Easter baskets. For less than $15, you’ll get 54 traditional Chicks and Bunnies, five Party Cake Chicks, five Cotton Candy Chicks and four Chocolate Covered Chicks. It’s a great deal, and you could easily split up the Peeps among several baskets.

The Peeps Party Pack at Sam's is our favorite Peeps value.

The Peeps Product We’d Like to See Next Year: Peeps Goldfish Grahams

We have Harry Potter Butterbeer Goldfish, and we have Strawberry Shortcake Goldfish Grahams, Vanilla Cupcake Goldfish Grahams and even S’mores Goldfish Grahams, which marshmallows are in. It’s time for Peeps Goldfish Grahams, marshmallow-flavored Goldfish-shaped graham crackers that we can send to school or snack on at home.

Which Peeps collaboration are you most excited about? Tell us in the comments.